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Last call to register our fastly coming free of charge zoom webinar: https://us06web.zoom.us/meeting/register/tZAld-2prz4qGdUkGLQq6wylOSk7x_EG1ULG#/registration

While the China market presents numerous opportunities, its vast size, language barriers, and intricate market access and intellectual property regulations can initially appear daunting to SMEs. Against this backdrop, the China IP SME Helpdesk in collaboration with Greenerg-Pro, implemented by Ecopanonia, Archenerg and Institute Of Fluid-Flow Machinery - Polish Academy of Sciences, are organizing a joint training session on the 16th of January.

The webinar, aiming to provide European SMEs from all sectors facing the challenges posed by the green sustainability ecosystem, covers a range of discussion points relevant to a comprehensive view of doing business in Taiwan and how to participate in green procurement policies along with key concerns about IP protection. It is designed to help Polish, Hungarian and Serbian SMEs navigate China’s complex landscape with confidence by incorporating good strategies, such as anti-unfair competition remedies and infringements’ best practices, for both market entry and crafting a robust IP strategy.

This ensures that businesses are secure and poised for success in the world’s second-largest economy. As a senior partner of Eiger’s Greater China Practice, China IP SME Helpdesk’s Expert, Mr. John Eastwood, has headed up the firm’s intellectual-property and technology practice for the past several years, assisting clients with trademark, patent, copyright and trade-secret matters. In John’s role chairing the European Chamber of Commerce Taiwan (ECCT) Intellectual Property Rights Committee for the past many years, he has worked closely with the European Commission, U.S. State Department, prominent academics and local government authorities on intellectual-property policy matters.